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Inês Graça | Digital marketing specialist for charities
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Inês Graça | Digital marketing specialist for charities
About
Insights & Guides
FAQ
Book a call
About
Insights & Guides
FAQ
Book a call
How can charities in the UK effectively use PPC campaigns?
Inês Graça 08/10/2026 Inês Graça 08/10/2026

How can charities in the UK effectively use PPC campaigns?

Already have a Google Ad Grant but not getting much from it? Here’s how to improve your campaigns, stay compliant and turn more searches into donations, volunteers and supporters.

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Google Ad Grants for UK Charities: How to Apply, Improve and Turn Clicks into Donations
Inês Graça 08/10/2026 Inês Graça 08/10/2026

Google Ad Grants for UK Charities: How to Apply, Improve and Turn Clicks into Donations

Everything UK charities need to know about the Google Ad Grant, from applying and staying compliant to improving campaigns and increasing donations, covering eligibility, how to apply, PPC best practices, common mistakes and how to turn clicks into donations.

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Inês Graça | Digital Marketing Specialist
10+ years of experience delivering sustainable digital growth using SEO, PPC, UX, and website optimisation,
with a focus on helping UK charities & NGOs improve their online reach and presence
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