Helping charities grow with digital marketing
I'm Inês, a digital marketing specialist helping UK charities turning website visitors into donors, volunteers and supporters. I've advised charities and non-profits on paid media, SEO, donation-journey UX and analytics, including building tracking from scratch so charities can see what is actually driving donations. I work directly with your team to find where supporters drop out and fix the biggest problems first.
Most work starts with reviewing your tracking, search visibility, ads and donation journey, then give you a prioritised plan your team can act on, whether or not we keep working together.
Start with a fixed-price digital audit and leave with a prioritised plan your team can act on, whether or not we keep working together.
dedicated digital marketing
specialist for your charity
Small charity teams are juggling campaigns, funders and trustee expectations with little time left for digital. Working with one specialist means you brief one person, decisions happen quickly, and your ads, SEO, website and reporting are planned together instead of by separate suppliers.
A plan
sized to your RESOURCES
I start from what your resources permit, be it team capacity, time constraints, or limited budget - you won't get a generic template or a strategy that nobody has time to act on! I prioritise what will move users to donations, volunteering or services tailored to your charity.
Reporting
your trustees can follow
Reports answers three questions: what happened, why, and what we do next. It covers the numbers that matter to your charity, such as online donations, cost per donor acquired and where supporters drop out of the donation journey. Where tracking is missing or unreliable, I fix that first, so you're not making decisions on guesswork.
Skills
that stay with your team
Everything is documented as we go: how your tracking is set up, why campaigns are structured the way they are, and how to make changes yourselves. If you want ongoing support, we continue. If you'd rather take it in-house, you're not locked in and nothing is hidden.
Direct
access, not JUST handovers
You brief me, and I do the work. There are no account managers or juniors, so decisions happen in days, not weeks. I work around your approval process and trustee cycle, and I know a small team's time is limited.
How working together works
Digital Audit
with Fixed Price
I review your tracking, search visibility, paid campaigns and donation journey. You receive a written report and a prioritised action list, with the changes most likely to increase donations, volunteers or enquiries at the top. It's yours to use with or without me.
Agree priorities
and capacity
We go through the findings together and decide what to tackle first, based on your budget, your team's time and your funding cycle. You decide whether to do the work in-house, have me do it, or split it.
Improvements,
fix, launch, test
I work directly with your team on the agreed priorities: fixing tracking, restructuring campaigns, improving key pages and testing changes. Support is scaled to what you need - project-based, weekly, or monthly.
Review
& Report
Regular reports show what changed, what the numbers say and what to do next, in plain language for you and your trustees. You can step back at any point, and everything is documented so your team can continue without me.
Support for small charity teams
starts with a conversation
Tell me where you are with digital, and we'll talk through what's working, what isn't, and whether a Digital Audit would be worth your time. You don't need to prepare anything. If it's not the right fit, I'll tell you and point you to better options where I can.
I'll only use your details to reply to you.